Marketing Mix

Within a company, outlets, factory outlets contained the marketing / marketing mix. Marketing mix are four components in marketing consists of 4P namely:

      1.      Product

      2.      Price

      3.      Place

      4.      Promotion

1.      Product is everything that is offered to the public for viewing, held, purchased or consumed.

The types of products, namely:

             1.      industrial goods

             2.      consumer goods:

·         convinien goods

·         special goods

·         shopping goods

·         unshought goods

Convinien goods are frequently purchased, the price is not expensive and do not require a purchase decision much consideration or by habit

Special goods are exclusive, unique and expensive that only complains can be owned by a few people but no matter how in demand the price and purchasing such products at a place known brands, Jaguar, etc.

Shopping goods are items that need consideration to decide to buy it like to do a comparison and search product information from various sources.

Unsought goods are desirable and which are not yet known by potential customers.

2.      Price is an important element in the marketing mix after product and is the only element in the marketing mix that generates sales revenue, while the other elements are the only costs.

3.      Place

Distribution is divided into three, namely:

a.      intensive distribution

b.      extensive distribution

c.       exclusive distribution

4.      Promotion is the provision of information to consumers that are interested and willing to buy.

There are several ways in the promotion are:

a.      Publicity

b.      Personal Selling

c.       Advertising

d.      Sales Promotion